Monday, 7 March 2011

convention final

Conventions Essay
“Sometimes, working within constraints produces the most interesting work” (Branston and Strafford), How have you used real media conventions to produce interesting or effective coursework productions ?

"Sometimes, working within constraints produces the most interesting work", I feel this means that by working within limits e.g. not enough technology ,money and convention means that you have to think alot more about ideas and try to make the work as successful as possible within these limits which can produce the most interesting work. In this essay I will discuss this idea and how I have used real media conventions to produce interesting and effective coursework productions.
A lot of the conventions of a thriller we followed quite strictly these were using dark, shadowy atmosphere , flashbacks , creating suspense and filming within a everyday setting to create the sense of something abnormal happening in a normal environment. Whereas in my music video we followed less conventions more strictly these were matching lyrics to visuals and by matching visuals to music, we did follow others but mainly adapted them aswell. In my thriller film we created these conventions by using filming mostly in the dark and in enclosed spaces to create a negative, dark shadowy atmosphere. We used flashbacks editing them in black and white to connotate the difference from the usual film and we creating a morally ambiguous character of whom you never saw their face but came to understand -film noir(se7en) and we used realistic settings by filming it in a town and work environment to create a sense of the 'unusual' occurring within a normal setting .In my music video we followed the conventions by feature of lyrics and visuals being related to illustrate amplify the lyrics , we did this by putting the lyrics on icing in the cake in the moment in the music and by using a repetitive motif of a poster being held up to the length of the word everytime it came up.
We used music and visuals being related to illustrate and amplify the lyrics we did this by telling a story on what the lyrics are basically are about and focused are whole music video on this , we used this specifically with 'theirs a spanner in the works you know you gotta step up your game to make it the top you know you know , gotta lot of competition now you gona find it hard to cope with living on your own you know you know' and we represented this by showing this action with a guy who's the spanner and the competition taking the girl and showing the guy on his own representing the lyrics in a story. We used two conventions of Pete Fraser aswell the first being the tempo/pace of track being matched to the editing by cutting to the beat changing the speed of the film clip to the tempo of the music.
We also used many images of guitars, drummer and the singer and his mouth to emphasise certain parts of the instrumental playing as well.

By following the conventions less closely to A2 it shows that I have progressed in my thriller film
we were not as confident with the knowledge and the consequences behind taking risks, so we followed them a lot more closely, In my music video although we followed all the conventions we also adapted them a lot more as well which allowed more room for individuality and less generic and unoriginal material. It is a lot easier to create a product in which you know the conventions will be more effective as has been previously targeted to the audience than by adapting conventions and trying to make them your own . By researching into the conventions i think it has made our product more interesting as we have been able to think of ideas from conventions that we may not have thought of before.

However we did adapt some conventions in our thriller film such as the eery music of a thriller film, but adapted many more in our music video such as the idea of voyeurism and examples of intertexuality. We adapted the convention in our thriller film as our music was not the usual eery on-edge music but a more upbeat track with a fast beat , I thought this would emphasise the normality of the everyday setting in which you see the film to make the sense of abnormal even more surprising. For the Genre of our music video we had to look at a more specific set of conventions to go with our music genre alternative/rock , the genre is quite different and some conventions such as voyeurism and focus on main artist are not used as strongly. They feature alot more on concept base using their own music video style and iconography and some performance based but mainly on instrumentation and band and venue compared to the selling of just one solo singer. We challenged the conventions of our music video by cutting some parts not to the beat of the music to create a syncopated effect, we also used the idea of intertexuality but not obviously by using a set example , just some of the original ideas we got were not from music videos. We also used the voyeurism to sell the character and star image motif rather than the actual artist. Compared to our foundation portfolio by challenging the conventions we have progressed alot because the product became to alot more of our own ideas and creation using a wider range of media knowledge. Although our music video was not a hybrid and was not completely new and different from previous media examples it has new and different elements, as most music videos do. The conventions for a thriller film our a lot more specific but there our alot more, however the genre for a thriller is a lot more broad than a specific genre for a music video so the conventions can be followed while still creating a different product , so can be debated that more thriller convention would be used but simply because there are more of them , whereas a music video has less in general so has more to adapt and less to follow,

Wednesday, 23 February 2011

Real media conventions in the music video and thriller

Music Video
Andrew Goodwin
I used his feature of lyrics and visuals being related to illustrate amplify the lyrics , we did this by putting the lyrics on icing in the cake in the moment in the music and by using a repetitive motif of a poster being held up to the length of the word everytime it came up.
We used music and visuals being related to illustrate and amplify the lyrics we did this by telling a story on what the lyrics are basically are about and focused are whole music video on this , we used this specifically with 'theirs a spanner in the works you know you gotta step up your game to make it the top you know you know , gotta lot of competition now you gona find it hard to cope with living on your own you know you know' and we represented this by showing this action with a guy who's the spanner and the competition taking the girl and showing the guy on his own representing the lyrics in a story.
Pete Fraser
We used two conventions of Pete Fraser aswell the first being the tempo/pace of track being matched to the editing by cutting to the beat changing the speed of the film clip to the tempo of the music.
We also used many images of guitars, drummer and the singer and his mouth to emphasise certain parts of the instrumental playing aswell.

Thriller Film
The conventions of a thriller we used were dark,shadowy atmosphere by using filming mostly in the dark and in enclosed spaces to create a negative atmosphere. We used flashbacks editing them in black and white to connotate the difference.We creating a morally ambiguous character of whom you never saw their face but came to understand -film noir(se7en) and we used realistic settings by filming it in a town and work environment to create a sense of the 'unusual' occuring within a normal setting .

draft response to conventions

"Sometimes, working within constraints produces the most interesting work", i feel this means that by working within limits e.g not enough technology ,money and convention means that you have to think alot more ideas and try to make the work as successful as possible within these limits which can produce the most interesting work. In this essay i will discuss this idea and how i have used real media conventions to produce interesting and effective coursework productions.

The conventions of a thriller we used were dark,shadowy atmosphere by using filming mostly in the dark and in enclosed spaces to create a negative atmosphere. We used flashbacks editing them in black and white to connotate the difference.We creating a morally ambiguous character of whom you never saw their face but came to understand -film noir(se7en) and we used realistic settings by filming it in a town and work environment to create a sense of the 'unusual' occuring within a normal setting .
By having to work within these conventions , it is alot easier to create a product in which you know will be more effective as has been previously targeted to the audience and are some of the attractions and wants from the audience. By researching into the conventions i think it has made our product more interesting as we have been able to think of ideas from conventions that we may not have thought of before.
In my music video the conventions i used were feature of lyrics and visuals being related to illustrate amplify the lyrics , we did this by putting the lyrics on icing in the cake in the moment in the music and by using a repetitive motif of a poster being held up to the length of the word everytime it came up.
We used music and visuals being related to illustrate and amplify the lyrics we did this by telling a story on what the lyrics are basically are about and focused are whole music video on this , we used this specifically with 'theirs a spanner in the works you know you gotta step up your game to make it the top you know you know , gotta lot of competition now you gona find it hard to cope with living on your own you know you know' and we represented this by showing this action with a guy who's the spanner and the competition taking the girl and showing the guy on his own representing the lyrics in a story.

We used two conventions of Pete Fraser aswell the first being the tempo/pace of track being matched to the editing by cutting to the beat changing the speed of the film clip to the tempo of the music.
We also used many images of guitars, drummer and the singer and his mouth to emphasise certain parts of the instrumental playing as well.
For the Genre of our music video we had to look at a more specific set of conventions to go with our music genre alternative/rock , the genre is quite different and some conventions such as voyeurism and focus on main artist are not used as strongly. They feature alot more on concept base using their own music video style and iconography and some performance based but mainly on instrumentation and band and venue compared to the selling of just one solo singer.By using these conventions it helped us to create a realistic product of this type of media we mainly followed the conventions but challenged a few by cutting some parts not to the beat of the music to create a syncopated effect, we also didn't follow all of the conventions of a music video otherwise this would be to generic and unoriginal. Compared to our foundation portfolio by challenging the conventions we have progressed alot because the product became to alot more of our own ideas and creation using a wider range of media knowledge.

Monday, 14 February 2011

Post-production

How important has the post-production stage been in your foundation and advanced portfolios and how have your skills developed over these two years?

Post-production is a key skill to develop across all types of media , The knowledge of technology certainly helps to develop your skills further and you gain further ideas of what is possible to create. ‘What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds. (Steve Jobbs). In this essay I will discuss my development using these ideas and how post-production is key to develop and experience across all types of media.
In my thriller opening I used a slow motion shot to add effect and dramatisation to the characters action and make it key to the film. I did this using the options available on I movie and slowed the speed down to what I thought was suitable. I also used colourisation which helped to connotate the flashbacks with black and white as the flashback and colour as the norm . Flashbacks are a key feature to thriller films and by using imovie I was able to find the different colour schemes you could pick or the colour wheel where you could edit the colour of the shot manually.
In my thriller opening we used music to back up the film but the cutting to the beat was a lot more basic than that of our music video. When it came to matching music with visuals and getting the film to act out the music, we found that we had gained a better ear for where the music should be cut on the beat. A key feature to Music videos is keeping the audience interested with lots more fast cuts and transitions. We had to sync the movement of the mouth to the write lyrics in the song and the playing of the guitar to the sound of the instrument playing in the music which required much more precision in editing and practice than that of our thriller opening.
We also used slow motion in our music video, but with learning more a bout the advantages of I movie we were able to use the speed control to speed up shots aswell , we used the slow motion to focus on the action of the character but also to go with the change of the beat in the music when the verse comes in. We used to speed to fasten a shot we had already used in the music video which was the dangling smiley face and fastened it to make it look happier as that part of our music video had come around.
In my music video we had developed our skills on ways that we could use basic processes from the I movie to create many different effects with the filming such as the jump cut we used when the main girl is walking and we cut it as she walks towards the camera to make her look like she has jumped from place to place going to the beat of the music. To do this we just cut out parts of the footage and split the clip to the right timing. Another way was using stop motion where we just took a very basic shot, stopped filming, took it again with something else different and then stopped like a flip book with filming which creates a moving effect with effectively still images.
Basic transitions we used in the thriller opening were fade in, fade to black which made the cut seem less jumpy and was used quite effectively at the end when the titles came up, but in the music video we had a lot knowledge o f the different transitions and were able to plan more carefully which ones we would used. We used a cube effect to distinguish between two very similar scenes which was effective as it made the shot look as if it was moving. We also tried using two doors opening to go with the band theme, but this didn’t work as well and cut up the scene in the wrong places.

Thursday, 27 January 2011

Digital Technology

A “Digital technology turns media consumers into producers". In your own experience, how was your creativity developed through using digital technology to complete your coursework productions.
'What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds " Steve Jobs , I agree with this statement although not entirely ,technology allows to enhance and project our ideas, it gives us options that we may not have originally thought of but it does not choose the decisions of making what to create and how to feature a product. The use of technology has helped to improve my media production as i knew more about the technology it gave me more ideas and has help to widely improve my creativity and professionalism from the preliminary task in as to my music video at A2.
In the thriller opening we used Imovie, YouTube and audacity. We used Imovie to edit the film which was good as we learnt basic editing skills and developed skills such as colourisation. We used YouTube and social networking sites to browse artists for a suitable track to put along side our thriller opening after researching many thriller films such as se7en and Layer Cake. We also researched into the director Alfred Hitchcock in as he is key to the thriller genre. This helped us gain suitable music, ideas and conventions. Once we had found a suitable track we then used iTunes to download this track when we then used audacity to manipulate the track and this enabled us to cut the music to the right length and repeat and edit parts of the song we wanted to use more.
From the Thriller opening to the music video we now have learnt to incorporate a lot more digital technology and have used it for research and as a tool going from three types of technology to 12.
Research into music videos allowed me to develop my work much further because it was more specific to the genre than in my AS work. The target audience for the thriller Genre was a lot broader than the target audience for the music genre which allowed us to make a more specific project to the audience and develop our work and ideas further.
We used many more active features of the blog this year aswell. Using it in the thriller opening we used it to document our research such as Alfred Hitchcock but it was mainly writing an not as ict efficient. After experience of using Digital technology we now have used allot more digital packages within the blog such as wordle,slideshare,flickr,image shack and youtube . All used to embed stage of our process. The blog also seemed a lot more of an online diary of every part of the process to make it easy to relate to and go back to pick parts to edit and go back to .
The editing was also a lot more advanced although we used music in our thriller openings the music and edit cuts may not have been as synched with beats but from experience of doing this it was easier to have an ear for the musical timing which was key for the music video as the video represent the music is many aspects. We also learn to synchronise visuals with the music such as lip synching or instrumental playing. We looked to using new technologies for split screen but were restricted as we had limited finds and could not find any free processes that allowed us to do this.
In our ancillary tasks we had to keep continuity over the three products which was a new skill we had to adapt research into products such as cd covers and websites allowed us to pick 2 appropriate media form out of the three which was most suitable for our target audience , in which we had learnt to research via internet using a website called bandzoogle which allowed us to gain the importance of features in a webpage such as the ‘header’ and ‘social networking links’.
The filming has also come along way we were able to film a lot more in our music video than our thriller film due to more effective time management and planning on the blog which meant that we went from filming about 15 mins worth in the thriller opening for a 2 minutes film we filmed an hour of constant filming which allowed us to have a lot more to choose from and have a more professional cut to what was included and not.
“The proper artistic response to digital technology is to embrace it as anew window on everything that’s eternally human, and to use it with passion, wisdom, fearlessness and joy”. (Ralph Lombreglia). I think Digital technology and learning more about concepts about how to use it and watching other example can help to improve media in general and has especially helped me to improve from As to A2.

Monday 24th January - need to get notes from

How can you relate media theory to your question 1(a) answer?

I have decided to relate these three theories
Theory
"A process needed for problem solving .. not a special gift enjoyed by a few but a common ability possessed by most people"(Jones 1993)
How it relates to my production work
Website-Overcome a series of problems that made the original product different from when we first planeed. To make it live we had to use a new program and edit things to make it live by doing this we ended up having a background that was less present but blended into the website more and looked more like a real webpage we managed to add social networkig links and embed our own video.
Theory
"Novel(new)associations which are useful"(Isaksen and Treffinger,1993)
My production Work
We challenged the typical conventions of boy meets girl, we added characters to a usual love story using intertexuality in a new genre.
Theory
"The ability to bring something new into existence"
My Production Work
The idea of new characters to cause significance such as the stig for top gear we have our clown to represent the characters feelings. Most music video use the band as characters for the concpt of the video. However there a re a few which use characters such as the gorillas to bring a new relation into existence in which you can establish with the band.

Wednesday, 26 January 2011

Personal Audit:Skills development from thriller opening to music video

Digital technology
What did I use?
What Went Well?
What limitations did i have ?
How did you overcome them?
Preliminary Task
For the Preliminary task i used a camera to film and i movie to edit. The use of the camera was our first time but was easy to pick up how to use and was a good learning process. The same goes for imovie which also gave us a chance to explore what techniques we could use in editing.
Limitations we had was that there was not much time to plan and we didnt have as much knowledge as what was good to film or how much. However i think we used the time and knowledge we did have effectively to the idea but woule be alot less advanced to work like our music videos where we have had more experience.
Thriller Opening
For the thriller movie we used a camera,i movie and a tripod. The editing was alot more precise and learned about beat to music as we had to put music to our films. We'd also took alot more filming. The videos had to be filmed within the lesson,or over one night which was difficult to plan and always get the actors we needed in the right place especially as we had and even mix of night and day scenes. We overcame this wih a use of a shooting scheldule so we could use our time effectively.
Music Video
We used a camera to film,i movie to edit,tripod, probs we had picked out and still cameras and portable speakers to play music while filming to help with lip synching.
I think the filming went quite well we managed to get a least 45 minutes of solid filming for a 3 min video which gave us alot of footage to choose from and to get the right shot to edit and manipulate.The editing also went well we have a much better idea of shots to the beat now and to the music and ways to create effects such as the reverse play shot that we didnt before. We were limited in price not being able to create certain effects with imovie such as splitscreen or travel far as use detailed sets due to money. We overcame this by planning our location very carefully so having not to pay alot for props and used the money we did have to effectively develop our star image motifs.
Ancillary Tasks
We used Serif page plus to create the website and digi-pack. Paint and Serif photo plue to edit images took on the digital camera. We also used two web packages called bandzoogle.com and anglecities.com.
Finding the images for the digi-pack went well after planning as some were inspired from filming after researching digi-packs putting the correct conventions and information on it worked well and we really liked the result. The website was easy to design especially after using banzoogle.com to look at templates and website design on there. However we had lots of trouble getting it live off serif once created it. We eventually a free domain hosting site in exchange for showing adds on the site which we could upload our product once exported as an image and uploaded to the site , but this took alot of research to do and we had to change alot of the orignal aspects of the website in order to make it live throught the web program.
CREATIVITY
Where did you get your inspiration from?
How did you ensure a sense of 'originality'in your own and make it unique?
Which conventional rules did you break or develop?
Thriller Opening
For the thriller opening we got our inpiratation from looking at lots of different thrillr film openings and from what we had achieved in our preliminary task.
We created a sense of originality in our film by using a quite modern upbeat piece of music with lots of different location while still creating and building up action a suspense to the beginning of a film .
We have stuck to the conventions by building up action and suspense in a realistic day to day setting and have established a mood throughout the film.We have challenged this by editing the mood with bright and dark scences to creat different atmospheres and confuse the audience at the beginning.
Music Video
For our inspiration or our music video we also looked at lots of different music videos . One idea of the whole boy getting girl thing came for cee loo green's -forget you which we figured would fit the lyrics if we reversed it and then looked at music videos of that genre to set it. We ensured a sense of orignality in this by adapting the idea to our own we had cut quirky image motifs to fit in with the story but were also random and unique. We made our video performance and concept based fitting with the genre alternative and indie rock. We challenged the conventions as it was a combination of the two where as most alternative/indie rock bands go for one or the other.
Ancillary tasks
We got our inspiration from looking at other digi-packs and websites. We have made our ancillary tasks original by using our own house colors and brand identity on the product and making on long home page instead of having a welcome page before accessing other parts of the website. We stuck to the conventions for the digi pack by having an image with little white space but still allowing blank space within the picture for writing.
RESEARCH AND PLANNING
What was involved in the researching of the project?
How did you make use of your blog
Preliminary task
Our research for this part of the project wa failry basic we didnt have strong blogging then so most of the ideas and research just came from the ideas we brainstormed and storyboarded in class which we then later put on our blog.
Thriller Opening
We had to research all the concepts of a thriller and did this by watching examples of thriller opening and studied alfred hitchcock and other thriller directors for their take on it. We presented all the research on a blog and started to embed videos of the storyboarding and pictures took while making the film.
Music Video
We looked at lots of differnet music videos of different genres concept and performance based , looked at vidoes with intertexuality and researched these and annotated them on our blogs. We also looked into thoeries of Goodwin and other media theorist to what was expected of music videos and researched into the genre of the band to pick what to do for the video. We used youtube and social netowrking sites to find the band aswell as e-mail to contact the record label. We also used slide share, wordle,youtube,embedded images,flickr and image shack programs to present research and an online diary of what we had done.
Ancillary Tasks
We looked at all three types of media and pciked which would be most suitable for our band . When we chose a website we looked at bandzoogle to get an idea of webdesign and layout by making a mock website with their free-templates. We researched into the online revolution and how to effectively target our audience with these products and how artists of a similar audience had targeted thier products and used ideas of this. We put all our plans and research onto our blog.
POST PRODUCTION
What editing technique were you able to experiment with in your music video that you did not manage to do in the thriller opening ?
After editing for our thriller video and preliminary task we had much more understandng of what could be done with imove. For the music video we were able to reverse and rewind a shot. Have a much better ear for music to the beat and used colouristation effectively and use stop-start animation.