How can you relate media theory to your question 1(a) answer?

I have decided to relate these three theories
Theory
"A process needed for problem solving .. not a special gift enjoyed by a few but a common ability possessed by most people"(Jones 1993)
How it relates to my production work
Website-Overcome a series of problems that made the original product different from when we first planeed. To make it live we had to use a new program and edit things to make it live by doing this we ended up having a background that was less present but blended into the website more and looked more like a real webpage we managed to add social networkig links and embed our own video.
Theory
"Novel(new)associations which are useful"(Isaksen and Treffinger,1993)
My production Work
We challenged the typical conventions of boy meets girl, we added characters to a usual love story using intertexuality in a new genre.
Theory
"The ability to bring something new into existence"
My Production Work
The idea of new characters to cause significance such as the stig for top gear we have our clown to represent the characters feelings. Most music video use the band as characters for the concpt of the video. However there a re a few which use characters such as the gorillas to bring a new relation into existence in which you can establish with the band.