Wednesday, 23 February 2011

Real media conventions in the music video and thriller

Music Video
Andrew Goodwin
I used his feature of lyrics and visuals being related to illustrate amplify the lyrics , we did this by putting the lyrics on icing in the cake in the moment in the music and by using a repetitive motif of a poster being held up to the length of the word everytime it came up.
We used music and visuals being related to illustrate and amplify the lyrics we did this by telling a story on what the lyrics are basically are about and focused are whole music video on this , we used this specifically with 'theirs a spanner in the works you know you gotta step up your game to make it the top you know you know , gotta lot of competition now you gona find it hard to cope with living on your own you know you know' and we represented this by showing this action with a guy who's the spanner and the competition taking the girl and showing the guy on his own representing the lyrics in a story.
Pete Fraser
We used two conventions of Pete Fraser aswell the first being the tempo/pace of track being matched to the editing by cutting to the beat changing the speed of the film clip to the tempo of the music.
We also used many images of guitars, drummer and the singer and his mouth to emphasise certain parts of the instrumental playing aswell.

Thriller Film
The conventions of a thriller we used were dark,shadowy atmosphere by using filming mostly in the dark and in enclosed spaces to create a negative atmosphere. We used flashbacks editing them in black and white to connotate the difference.We creating a morally ambiguous character of whom you never saw their face but came to understand -film noir(se7en) and we used realistic settings by filming it in a town and work environment to create a sense of the 'unusual' occuring within a normal setting .

draft response to conventions

"Sometimes, working within constraints produces the most interesting work", i feel this means that by working within limits e.g not enough technology ,money and convention means that you have to think alot more ideas and try to make the work as successful as possible within these limits which can produce the most interesting work. In this essay i will discuss this idea and how i have used real media conventions to produce interesting and effective coursework productions.

The conventions of a thriller we used were dark,shadowy atmosphere by using filming mostly in the dark and in enclosed spaces to create a negative atmosphere. We used flashbacks editing them in black and white to connotate the difference.We creating a morally ambiguous character of whom you never saw their face but came to understand -film noir(se7en) and we used realistic settings by filming it in a town and work environment to create a sense of the 'unusual' occuring within a normal setting .
By having to work within these conventions , it is alot easier to create a product in which you know will be more effective as has been previously targeted to the audience and are some of the attractions and wants from the audience. By researching into the conventions i think it has made our product more interesting as we have been able to think of ideas from conventions that we may not have thought of before.
In my music video the conventions i used were feature of lyrics and visuals being related to illustrate amplify the lyrics , we did this by putting the lyrics on icing in the cake in the moment in the music and by using a repetitive motif of a poster being held up to the length of the word everytime it came up.
We used music and visuals being related to illustrate and amplify the lyrics we did this by telling a story on what the lyrics are basically are about and focused are whole music video on this , we used this specifically with 'theirs a spanner in the works you know you gotta step up your game to make it the top you know you know , gotta lot of competition now you gona find it hard to cope with living on your own you know you know' and we represented this by showing this action with a guy who's the spanner and the competition taking the girl and showing the guy on his own representing the lyrics in a story.

We used two conventions of Pete Fraser aswell the first being the tempo/pace of track being matched to the editing by cutting to the beat changing the speed of the film clip to the tempo of the music.
We also used many images of guitars, drummer and the singer and his mouth to emphasise certain parts of the instrumental playing as well.
For the Genre of our music video we had to look at a more specific set of conventions to go with our music genre alternative/rock , the genre is quite different and some conventions such as voyeurism and focus on main artist are not used as strongly. They feature alot more on concept base using their own music video style and iconography and some performance based but mainly on instrumentation and band and venue compared to the selling of just one solo singer.By using these conventions it helped us to create a realistic product of this type of media we mainly followed the conventions but challenged a few by cutting some parts not to the beat of the music to create a syncopated effect, we also didn't follow all of the conventions of a music video otherwise this would be to generic and unoriginal. Compared to our foundation portfolio by challenging the conventions we have progressed alot because the product became to alot more of our own ideas and creation using a wider range of media knowledge.

Monday, 14 February 2011

Post-production

How important has the post-production stage been in your foundation and advanced portfolios and how have your skills developed over these two years?

Post-production is a key skill to develop across all types of media , The knowledge of technology certainly helps to develop your skills further and you gain further ideas of what is possible to create. ‘What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds. (Steve Jobbs). In this essay I will discuss my development using these ideas and how post-production is key to develop and experience across all types of media.
In my thriller opening I used a slow motion shot to add effect and dramatisation to the characters action and make it key to the film. I did this using the options available on I movie and slowed the speed down to what I thought was suitable. I also used colourisation which helped to connotate the flashbacks with black and white as the flashback and colour as the norm . Flashbacks are a key feature to thriller films and by using imovie I was able to find the different colour schemes you could pick or the colour wheel where you could edit the colour of the shot manually.
In my thriller opening we used music to back up the film but the cutting to the beat was a lot more basic than that of our music video. When it came to matching music with visuals and getting the film to act out the music, we found that we had gained a better ear for where the music should be cut on the beat. A key feature to Music videos is keeping the audience interested with lots more fast cuts and transitions. We had to sync the movement of the mouth to the write lyrics in the song and the playing of the guitar to the sound of the instrument playing in the music which required much more precision in editing and practice than that of our thriller opening.
We also used slow motion in our music video, but with learning more a bout the advantages of I movie we were able to use the speed control to speed up shots aswell , we used the slow motion to focus on the action of the character but also to go with the change of the beat in the music when the verse comes in. We used to speed to fasten a shot we had already used in the music video which was the dangling smiley face and fastened it to make it look happier as that part of our music video had come around.
In my music video we had developed our skills on ways that we could use basic processes from the I movie to create many different effects with the filming such as the jump cut we used when the main girl is walking and we cut it as she walks towards the camera to make her look like she has jumped from place to place going to the beat of the music. To do this we just cut out parts of the footage and split the clip to the right timing. Another way was using stop motion where we just took a very basic shot, stopped filming, took it again with something else different and then stopped like a flip book with filming which creates a moving effect with effectively still images.
Basic transitions we used in the thriller opening were fade in, fade to black which made the cut seem less jumpy and was used quite effectively at the end when the titles came up, but in the music video we had a lot knowledge o f the different transitions and were able to plan more carefully which ones we would used. We used a cube effect to distinguish between two very similar scenes which was effective as it made the shot look as if it was moving. We also tried using two doors opening to go with the band theme, but this didn’t work as well and cut up the scene in the wrong places.