A “Digital technology turns media consumers into producers". In your own experience, how was your creativity developed through using digital technology to complete your coursework productions.
'What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds " Steve Jobs , I agree with this statement although not entirely ,technology allows to enhance and project our ideas, it gives us options that we may not have originally thought of but it does not choose the decisions of making what to create and how to feature a product. The use of technology has helped to improve my media production as i knew more about the technology it gave me more ideas and has help to widely improve my creativity and professionalism from the preliminary task in as to my music video at A2.
In the thriller opening we used Imovie, YouTube and audacity. We used Imovie to edit the film which was good as we learnt basic editing skills and developed skills such as colourisation. We used YouTube and social networking sites to browse artists for a suitable track to put along side our thriller opening after researching many thriller films such as se7en and Layer Cake. We also researched into the director Alfred Hitchcock in as he is key to the thriller genre. This helped us gain suitable music, ideas and conventions. Once we had found a suitable track we then used iTunes to download this track when we then used audacity to manipulate the track and this enabled us to cut the music to the right length and repeat and edit parts of the song we wanted to use more.
From the Thriller opening to the music video we now have learnt to incorporate a lot more digital technology and have used it for research and as a tool going from three types of technology to 12.
Research into music videos allowed me to develop my work much further because it was more specific to the genre than in my AS work. The target audience for the thriller Genre was a lot broader than the target audience for the music genre which allowed us to make a more specific project to the audience and develop our work and ideas further.
We used many more active features of the blog this year aswell. Using it in the thriller opening we used it to document our research such as Alfred Hitchcock but it was mainly writing an not as ict efficient. After experience of using Digital technology we now have used allot more digital packages within the blog such as wordle,slideshare,flickr,image shack and youtube . All used to embed stage of our process. The blog also seemed a lot more of an online diary of every part of the process to make it easy to relate to and go back to pick parts to edit and go back to .
The editing was also a lot more advanced although we used music in our thriller openings the music and edit cuts may not have been as synched with beats but from experience of doing this it was easier to have an ear for the musical timing which was key for the music video as the video represent the music is many aspects. We also learn to synchronise visuals with the music such as lip synching or instrumental playing. We looked to using new technologies for split screen but were restricted as we had limited finds and could not find any free processes that allowed us to do this.
In our ancillary tasks we had to keep continuity over the three products which was a new skill we had to adapt research into products such as cd covers and websites allowed us to pick 2 appropriate media form out of the three which was most suitable for our target audience , in which we had learnt to research via internet using a website called bandzoogle which allowed us to gain the importance of features in a webpage such as the ‘header’ and ‘social networking links’.
The filming has also come along way we were able to film a lot more in our music video than our thriller film due to more effective time management and planning on the blog which meant that we went from filming about 15 mins worth in the thriller opening for a 2 minutes film we filmed an hour of constant filming which allowed us to have a lot more to choose from and have a more professional cut to what was included and not.
“The proper artistic response to digital technology is to embrace it as anew window on everything that’s eternally human, and to use it with passion, wisdom, fearlessness and joy”. (Ralph Lombreglia). I think Digital technology and learning more about concepts about how to use it and watching other example can help to improve media in general and has especially helped me to improve from As to A2.
Thursday, 27 January 2011
How can you relate media theory to your question 1(a) answer?
I have decided to relate these three theories
Theory
"A process needed for problem solving .. not a special gift enjoyed by a few but a common ability possessed by most people"(Jones 1993)
How it relates to my production work
Website-Overcome a series of problems that made the original product different from when we first planeed. To make it live we had to use a new program and edit things to make it live by doing this we ended up having a background that was less present but blended into the website more and looked more like a real webpage we managed to add social networkig links and embed our own video.
Theory
"Novel(new)associations which are useful"(Isaksen and Treffinger,1993)
My production Work
We challenged the typical conventions of boy meets girl, we added characters to a usual love story using intertexuality in a new genre.
Theory
"The ability to bring something new into existence"
My Production Work
The idea of new characters to cause significance such as the stig for top gear we have our clown to represent the characters feelings. Most music video use the band as characters for the concpt of the video. However there a re a few which use characters such as the gorillas to bring a new relation into existence in which you can establish with the band.
Theory
"A process needed for problem solving .. not a special gift enjoyed by a few but a common ability possessed by most people"(Jones 1993)
How it relates to my production work
Website-Overcome a series of problems that made the original product different from when we first planeed. To make it live we had to use a new program and edit things to make it live by doing this we ended up having a background that was less present but blended into the website more and looked more like a real webpage we managed to add social networkig links and embed our own video.
Theory
"Novel(new)associations which are useful"(Isaksen and Treffinger,1993)
My production Work
We challenged the typical conventions of boy meets girl, we added characters to a usual love story using intertexuality in a new genre.
Theory
"The ability to bring something new into existence"
My Production Work
The idea of new characters to cause significance such as the stig for top gear we have our clown to represent the characters feelings. Most music video use the band as characters for the concpt of the video. However there a re a few which use characters such as the gorillas to bring a new relation into existence in which you can establish with the band.
Wednesday, 26 January 2011
Personal Audit:Skills development from thriller opening to music video
Digital technology
What did I use?
What Went Well?
What limitations did i have ?
How did you overcome them?
Preliminary Task
For the Preliminary task i used a camera to film and i movie to edit. The use of the camera was our first time but was easy to pick up how to use and was a good learning process. The same goes for imovie which also gave us a chance to explore what techniques we could use in editing.
Limitations we had was that there was not much time to plan and we didnt have as much knowledge as what was good to film or how much. However i think we used the time and knowledge we did have effectively to the idea but woule be alot less advanced to work like our music videos where we have had more experience.
Thriller Opening
For the thriller movie we used a camera,i movie and a tripod. The editing was alot more precise and learned about beat to music as we had to put music to our films. We'd also took alot more filming. The videos had to be filmed within the lesson,or over one night which was difficult to plan and always get the actors we needed in the right place especially as we had and even mix of night and day scenes. We overcame this wih a use of a shooting scheldule so we could use our time effectively.
Music Video
We used a camera to film,i movie to edit,tripod, probs we had picked out and still cameras and portable speakers to play music while filming to help with lip synching.
I think the filming went quite well we managed to get a least 45 minutes of solid filming for a 3 min video which gave us alot of footage to choose from and to get the right shot to edit and manipulate.The editing also went well we have a much better idea of shots to the beat now and to the music and ways to create effects such as the reverse play shot that we didnt before. We were limited in price not being able to create certain effects with imovie such as splitscreen or travel far as use detailed sets due to money. We overcame this by planning our location very carefully so having not to pay alot for props and used the money we did have to effectively develop our star image motifs.
Ancillary Tasks
We used Serif page plus to create the website and digi-pack. Paint and Serif photo plue to edit images took on the digital camera. We also used two web packages called bandzoogle.com and anglecities.com.
Finding the images for the digi-pack went well after planning as some were inspired from filming after researching digi-packs putting the correct conventions and information on it worked well and we really liked the result. The website was easy to design especially after using banzoogle.com to look at templates and website design on there. However we had lots of trouble getting it live off serif once created it. We eventually a free domain hosting site in exchange for showing adds on the site which we could upload our product once exported as an image and uploaded to the site , but this took alot of research to do and we had to change alot of the orignal aspects of the website in order to make it live throught the web program.
CREATIVITY
Where did you get your inspiration from?
How did you ensure a sense of 'originality'in your own and make it unique?
Which conventional rules did you break or develop?
Thriller Opening
For the thriller opening we got our inpiratation from looking at lots of different thrillr film openings and from what we had achieved in our preliminary task.
We created a sense of originality in our film by using a quite modern upbeat piece of music with lots of different location while still creating and building up action a suspense to the beginning of a film .
We have stuck to the conventions by building up action and suspense in a realistic day to day setting and have established a mood throughout the film.We have challenged this by editing the mood with bright and dark scences to creat different atmospheres and confuse the audience at the beginning.
Music Video
For our inspiration or our music video we also looked at lots of different music videos . One idea of the whole boy getting girl thing came for cee loo green's -forget you which we figured would fit the lyrics if we reversed it and then looked at music videos of that genre to set it. We ensured a sense of orignality in this by adapting the idea to our own we had cut quirky image motifs to fit in with the story but were also random and unique. We made our video performance and concept based fitting with the genre alternative and indie rock. We challenged the conventions as it was a combination of the two where as most alternative/indie rock bands go for one or the other.
Ancillary tasks
We got our inspiration from looking at other digi-packs and websites. We have made our ancillary tasks original by using our own house colors and brand identity on the product and making on long home page instead of having a welcome page before accessing other parts of the website. We stuck to the conventions for the digi pack by having an image with little white space but still allowing blank space within the picture for writing.
RESEARCH AND PLANNING
What was involved in the researching of the project?
How did you make use of your blog
Preliminary task
Our research for this part of the project wa failry basic we didnt have strong blogging then so most of the ideas and research just came from the ideas we brainstormed and storyboarded in class which we then later put on our blog.
Thriller Opening
We had to research all the concepts of a thriller and did this by watching examples of thriller opening and studied alfred hitchcock and other thriller directors for their take on it. We presented all the research on a blog and started to embed videos of the storyboarding and pictures took while making the film.
Music Video
We looked at lots of differnet music videos of different genres concept and performance based , looked at vidoes with intertexuality and researched these and annotated them on our blogs. We also looked into thoeries of Goodwin and other media theorist to what was expected of music videos and researched into the genre of the band to pick what to do for the video. We used youtube and social netowrking sites to find the band aswell as e-mail to contact the record label. We also used slide share, wordle,youtube,embedded images,flickr and image shack programs to present research and an online diary of what we had done.
Ancillary Tasks
We looked at all three types of media and pciked which would be most suitable for our band . When we chose a website we looked at bandzoogle to get an idea of webdesign and layout by making a mock website with their free-templates. We researched into the online revolution and how to effectively target our audience with these products and how artists of a similar audience had targeted thier products and used ideas of this. We put all our plans and research onto our blog.
POST PRODUCTION
What editing technique were you able to experiment with in your music video that you did not manage to do in the thriller opening ?
After editing for our thriller video and preliminary task we had much more understandng of what could be done with imove. For the music video we were able to reverse and rewind a shot. Have a much better ear for music to the beat and used colouristation effectively and use stop-start animation.
What did I use?
What Went Well?
What limitations did i have ?
How did you overcome them?
Preliminary Task
For the Preliminary task i used a camera to film and i movie to edit. The use of the camera was our first time but was easy to pick up how to use and was a good learning process. The same goes for imovie which also gave us a chance to explore what techniques we could use in editing.
Limitations we had was that there was not much time to plan and we didnt have as much knowledge as what was good to film or how much. However i think we used the time and knowledge we did have effectively to the idea but woule be alot less advanced to work like our music videos where we have had more experience.
Thriller Opening
For the thriller movie we used a camera,i movie and a tripod. The editing was alot more precise and learned about beat to music as we had to put music to our films. We'd also took alot more filming. The videos had to be filmed within the lesson,or over one night which was difficult to plan and always get the actors we needed in the right place especially as we had and even mix of night and day scenes. We overcame this wih a use of a shooting scheldule so we could use our time effectively.
Music Video
We used a camera to film,i movie to edit,tripod, probs we had picked out and still cameras and portable speakers to play music while filming to help with lip synching.
I think the filming went quite well we managed to get a least 45 minutes of solid filming for a 3 min video which gave us alot of footage to choose from and to get the right shot to edit and manipulate.The editing also went well we have a much better idea of shots to the beat now and to the music and ways to create effects such as the reverse play shot that we didnt before. We were limited in price not being able to create certain effects with imovie such as splitscreen or travel far as use detailed sets due to money. We overcame this by planning our location very carefully so having not to pay alot for props and used the money we did have to effectively develop our star image motifs.
Ancillary Tasks
We used Serif page plus to create the website and digi-pack. Paint and Serif photo plue to edit images took on the digital camera. We also used two web packages called bandzoogle.com and anglecities.com.
Finding the images for the digi-pack went well after planning as some were inspired from filming after researching digi-packs putting the correct conventions and information on it worked well and we really liked the result. The website was easy to design especially after using banzoogle.com to look at templates and website design on there. However we had lots of trouble getting it live off serif once created it. We eventually a free domain hosting site in exchange for showing adds on the site which we could upload our product once exported as an image and uploaded to the site , but this took alot of research to do and we had to change alot of the orignal aspects of the website in order to make it live throught the web program.
CREATIVITY
Where did you get your inspiration from?
How did you ensure a sense of 'originality'in your own and make it unique?
Which conventional rules did you break or develop?
Thriller Opening
For the thriller opening we got our inpiratation from looking at lots of different thrillr film openings and from what we had achieved in our preliminary task.
We created a sense of originality in our film by using a quite modern upbeat piece of music with lots of different location while still creating and building up action a suspense to the beginning of a film .
We have stuck to the conventions by building up action and suspense in a realistic day to day setting and have established a mood throughout the film.We have challenged this by editing the mood with bright and dark scences to creat different atmospheres and confuse the audience at the beginning.
Music Video
For our inspiration or our music video we also looked at lots of different music videos . One idea of the whole boy getting girl thing came for cee loo green's -forget you which we figured would fit the lyrics if we reversed it and then looked at music videos of that genre to set it. We ensured a sense of orignality in this by adapting the idea to our own we had cut quirky image motifs to fit in with the story but were also random and unique. We made our video performance and concept based fitting with the genre alternative and indie rock. We challenged the conventions as it was a combination of the two where as most alternative/indie rock bands go for one or the other.
Ancillary tasks
We got our inspiration from looking at other digi-packs and websites. We have made our ancillary tasks original by using our own house colors and brand identity on the product and making on long home page instead of having a welcome page before accessing other parts of the website. We stuck to the conventions for the digi pack by having an image with little white space but still allowing blank space within the picture for writing.
RESEARCH AND PLANNING
What was involved in the researching of the project?
How did you make use of your blog
Preliminary task
Our research for this part of the project wa failry basic we didnt have strong blogging then so most of the ideas and research just came from the ideas we brainstormed and storyboarded in class which we then later put on our blog.
Thriller Opening
We had to research all the concepts of a thriller and did this by watching examples of thriller opening and studied alfred hitchcock and other thriller directors for their take on it. We presented all the research on a blog and started to embed videos of the storyboarding and pictures took while making the film.
Music Video
We looked at lots of differnet music videos of different genres concept and performance based , looked at vidoes with intertexuality and researched these and annotated them on our blogs. We also looked into thoeries of Goodwin and other media theorist to what was expected of music videos and researched into the genre of the band to pick what to do for the video. We used youtube and social netowrking sites to find the band aswell as e-mail to contact the record label. We also used slide share, wordle,youtube,embedded images,flickr and image shack programs to present research and an online diary of what we had done.
Ancillary Tasks
We looked at all three types of media and pciked which would be most suitable for our band . When we chose a website we looked at bandzoogle to get an idea of webdesign and layout by making a mock website with their free-templates. We researched into the online revolution and how to effectively target our audience with these products and how artists of a similar audience had targeted thier products and used ideas of this. We put all our plans and research onto our blog.
POST PRODUCTION
What editing technique were you able to experiment with in your music video that you did not manage to do in the thriller opening ?
After editing for our thriller video and preliminary task we had much more understandng of what could be done with imove. For the music video we were able to reverse and rewind a shot. Have a much better ear for music to the beat and used colouristation effectively and use stop-start animation.
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